When Phil Mickelson played his 100th major, Callaway celebrated in a big way! My role was to create an interactive landing page that highlighted all of his accomplishments from the past years in a really fun and playful way. I also needed to create social teasers that enticed users to click and interact with the page they are re-directed to.
The objective of this page was to create a unique and fun experience that showed off all of Phil Mickelson’s achievements throughout his 100 majors. Every section of the page needed to be interactive and engaging. We wanted the users to feel as if they were playing games as they engaged with each piece of content on the page.
This has been the most fun project that I’ve worked on at Callaway! Being able to use my illustration skills, alongside my animation and web design skills was awesome! I had a blast building out each element, and I think that users enjoyed interacting with it.
Who really cares that Phil Mickelson came in DEAD LAST in his 100th major? We still celebrated his achievements and hopefully we put a smile on his face with this page after he missed the cut.
We still love you Phil!
Check out my other work below.