Callaway Golf initially started a program called “Callaway Customs” that allowed people to personalize a design for their wedge from the comfort of their computer screen. The program was extremely successful and expanded into customizing your golf balls and driver. It was my job to show people what they could customize using the configurator by creating a landing page and videos that detailed everything out.
Let’s face it, when you hear the word “configurator” you immediately want to run away because it sounds confusing. The objective of this project was to show people that customizing their equipment would be simple, fun, and fast. This was achieved by dissecting each step of the process, and breaking it down to its most simplified form… all while maintaining a cool design look to keep them engaged.
The final result of the landing page and motion graphics pieces were extremely successful. Sales were through the roof, proving that simplicity and excitement were achieved. View the projects below.
Check out my other projects below.