For 6 months, Callaway staffers began traveling across North America on The Epic Tour. Their mission? To have golfers hit their current (in most cases custom fit) drivers against the new Epic drivers and record their ball speed gains. The results were staggering! My role was to create an interactive landing page that highlighted the results and directed the user to the Epic driver product page for an easy purchase.
The objective of this page was to convince everyone that the Epic driver is the best golf driver around, and we have the stats to prove it! Let’s be real, spreadsheets and numbers can be a little dry, so it was important to take the overwhelming amount of statistic and display them in a really cool way that was easy to comprehend. Once the user was convinced, we wanted them to have an easy avenue to purchase the equipment.
The final result of the landing page was great. Consumers were eager to view and engage with the information on the page. I think this was a great way to display a lot of numbers in a cool and organized fashion. I am stoked on how this page came out!
Check out my other projects below.