The Epic driver is unlike any other club in the industry. With brand-new-never-been-done-before technology, it was important for consumers to be informed and convinced on how this driver would significantly change their game. My job was to create a landing page and video that detailed out all of the technologies in a way that was easy to understand, while also establishing a cool vibe that appealed to consumers.
The most important thing that I needed to accomplish was to inform consumers how this new driver technology works, in the most simplified way. The information needed to be understandable, and approachable. Essentially, the consumers needed to be drawn in by the eye catching design, and stay for the easy to understand information.
The final result of the landing page and motion graphics piece was extremely successful. Epic drivers sold at an incredibly rapid pace, outperforming our competitors 7:1. View the projects below.
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