CALLAWAY GOLF

The Masters Social Content

DATE:

April 2017

ROLE:

PROGRAMS:

Programs_small-new

01

THE MASTERS

Project Overview

If you know anything about golf, you know that the Masters is the highlight of the year. With that being said, Callaway Golf needed to create social content for this great event to highlight their players and equipment.

Masters-Social-Live

02

THE MASTERS

Objectives

We wanted to try a new approach to social media during the Masters. The objective was to post things socially LIVE as they happened. I created templates prior to the event to allow for seamless, relevant and personalized updates.

Mickelson
Willett
Stenson

03

THE MASTERS

Final Result

Creating live updates is exhilarating and stressful. The outcome and praise of creating such cool graphics at a moments notice is totally worth it. No one else in the golf industry was performing at this level for social media. I’m very proud at what was created.

XL_Masters_MainAsset
Mickelson
Willett
Stenson
Phil-Scorecard_FINAL
grace
Mickelson-BirdieStreak
pieters

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